Just so I know where to send your plan. The second you do, I hand you the number.
Whichever feels more like you. Talk to me the way you'd talk to a friend who already gets this world, messy and unscripted is exactly right. And if talking out loud isn't your thing, just type it out and text it over instead.
This is where I actually sit with what you told me. I listen to every word myself, spend real time on your site, and put together an honest plan built around your situation specifically. You'll have it within three business days..
“Written for your brand specifically, because you took two minutes to tell me what’s really going on.”
Why Allie
So when I read your brand, I’m not counting click-through rates. I’m asking whether the person who needs you, the one three years into looking for help, would recognize themselves in your words and finally stop scrolling.
Before I started my agency, I ran marketing for some of the biggest names in functional medicine, brands like CellCore and Microbiome Labs, and watched a few of them grow from a few million dollars to well past sixty.
But almost a decade before any of that, I was the patient. Lyme, mold, autoimmune, and the long, exhausting search for someone who actually understood what was happening to me. I started Upsell Health on the same day I closed on my first house and got laid off. Since then I’ve never run an ad, never made a cold pitch deck, and never had a month without work. Every single client came from someone passing my name along.
This has been my whole world for fifteen years, not a side project I picked up. I know what you can and can't say under compliance, I know how your audience actually talks, and honestly, I probably know your competitors better than you'd expect.
I spent years studying writing before I ever touched marketing, and it changed how I read everything. Most people look at your funnel. I get stuck on a single sentence on your homepage, because that's usually the exact spot where someone decides to keep reading or leave.
A few years ago I got curious about why some patients find the right practitioner right away and others never do, so I built a framework around it. It's become the lens I can't turn off anymore, I use it on every brand I look at, including yours.
No account manager passing this along, no junior drafting it for me to skim. When your plan hits your inbox, every word in it is mine. I wrote it because I actually sat with what you told me.


























Client Testimonials
Allie is remarkable! She approaches her work with a balanced blend of serenity and enthusiasm. As a leader, she empowers her team, encouraging them to think creatively and explore innovative solutions for all aspects of marketing, regardless of the challenge or goal at hand.
Working together is a delight, because she possesses a wealth of wisdom that runs deep, and she consistently brings innovative approaches to the table. Her creativity, excellent organizational and project management skills, and dedication to fostering a positive work culture serve as the winds behind the sails for our entire organization.
Sheena Conboy
Consumer Insights & Market Research
Allie is an exceptional leader and a highly skilled content writer, strategist, and project manager. Not does she have one of the strongest work ethics I’ve seen, but she exudes positivity and encouragement even in the most stressful times. Her “can-do” attitude inspired me to look at the way I approach challenges differently. One of the things I loved most about working with Allie is that she made each team member feel valued, heard, seen, and appreciated. Allie was an absolute joy to work with. With her strong background in marketing, a dedicated work ethic, and in-depth knowledge in the holistic health and wellness field, she will be an invaluable asset to any team.
Brandi Black
Sales Copywriter
Allie is a fantastic Marketing Professional. Her ability to strategize and execute marketing plans at a high level and also dive into the day-to-day with social posting or copywriting is unmatched.
Allie’s experience with overseeing different areas of marketing enhances her abilities. She is proficient in B2B, B2C, Pharmacy, and B2HCP. Allie also has lead Event Marketing Strategy and implemented new event ideas with success.
Kristen Dedman
Head of Events
I have worked with Allie for years and she is highly regarded for multiple reasons. She creates a space for all colleagues to feel listened to and supported. She consistently meets goals (and exceeds them). You can count on Allie to come up with solutions others may struggle to think of.
She knows the ins and outs of B2B, B2C, and B2HCP marketing, and you would be hard-pressed to find someone who knows the functional medicine and supplement industry better. I learned a great deal from Allie and am confident she could increase revenue for businesses big and small in the Nutraceutical and Healthcare industry.
Hannah Brindley
Head of Creative and Design
You don't. Text the number instead and type it out. Most people find talking faster and it gives me more to work with, but a typed memo gets the same audit and the same plan.
Ramble. Please. The messy version is more useful to me than a polished one, because the thing you circle back to twice is usually the actual problem. There's no script and nobody else hears it.
No. There's no call at all. You record, I write, you get the plan in your inbox. If it turns out we'd be a good fit to work together, I'll say so once. If we wouldn't, I'll say that too.
Don't touch it. I need to see what's actually there. Fixing things first hides the exact stuff I'm looking for, and every site I audit has something embarrassing on it.
Functional and integrative practitioners, supplement brands, and wellness companies. If you sell health products or see patients and you're trying to grow, you're in the right place.
Within three business days of your memo landing. If anything slows that down, I'll email you rather than leave you wondering.
No. Call or text the number from whatever line you like. Just say your name and email at the start of the memo so I can match it to you.
Everything shifts when you know your archetype. Take the quiz.