Done-For-You Marketing

Marketing built for the health industry

Full-service strategy and execution for practitioners, clinics, and supplement companies who want to grow without losing their values.

$60–100M revenue scaled$1.3M/mo Amazon revenue built
Allie, founder of Upsell Health
11 yrsIndustry experience
1,300+Speakers in network
3,500+Leads per event
21+Products launched
14Summits produced
13Online courses

Trusted by the brands shaping the wellness industry

From CellCore Biosciences and Microbiome Labs to The Biome Learning Center, Dose, DesBio, and dozens more, the wellness world’s leading brands trust us with their marketing.

Allie Chandler
Founder · Upsell Health
11+ Years in health
industry marketing
Meet the Founder

We speak your language because we came from your world

Allie Chandler is a marketing strategist and former C-suite executive across the supplement and functional medicine industry. Most agencies have a learning curve. We have a head start.

We take on a select number of clients so we can go deep with each one. We're always on a waitlist and always seeking alignment.

Allie ChandlerFounder & Strategist
Where Allie has led marketing
  1. 01CellCore Biosciences & Microbe FormulasDirector of Content
  2. 02Microbiome LabsHead of Marketing & Events
  3. 03Novozymes OneHealthHead of B2B & Private Label Marketing
  4. 04DesBioHead of Affiliates & Strategic Partners
  5. 05Multiple wellness brandsFractional CMO
Sound Familiar?

Marketing shouldn't feel this hard

  • Stagnant practitioner or patient acquisition despite spending on outreach
  • Reps missing targets and training materials sitting unused
  • Low reorder rates and practitioners who don't pass products to patients
  • Trade shows that cost a fortune and convert almost no one
  • Social and digital efforts that feel disconnected from real growth
  • Tried DIY marketing — it burned you out without the results
What Changes

What you gain when we handle it

  • A marketing strategy built around your capacity, voice, and goals
  • Practitioners who actively recommend your products to patients
  • Qualified leads from virtual events that convert to buyers
  • Email systems and automations that work in the background
  • Content that sounds like you — not like a corporate template
  • Time back to focus on actual healing work and patient care
What We Do

Full-service marketing, start to finish

Hover a card to reveal
I

Marketing Strategy

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II

Email Copy & Automations

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III

Social Media Strategy & Content

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IV

Lead Magnets

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V

Webinars, Masterclasses & Podcasts

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VI

Summit Production & Strategy

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VII

Online Courses & Programs

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VIII

Affiliate & Partnership Programs

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IX

Product Launch Strategy

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X

Practitioner-Focused B2HCP Strategy

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XI

Trade Show & Event Marketing

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XII

Copywriting & Content

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Who We Work With

We specialize in two distinct markets

Functional medicine, holistic practitioners & clinic brands

You're great at what you do, but marketing pulls you away from it. We handle strategy, content, and execution so you can stay focused on patient care.

  • Established practitioners ready to scale without working more hours
  • Clinics wanting to launch programs, memberships, or digital offers
  • Health entrepreneurs building a recognizable brand in their niche
  • Practitioners who want heart-centered marketing that doesn't feel pushy

What you can expect

More qualified leads from virtual events and summits
An email list that grows and actually converts
Course or program launches that fill
Social content that sounds like you, consistently
Time back in your week — immediately
Apply to Work Together

Supplement and nutraceutical companies targeting the HCP channel

Getting practitioners to recommend your products requires a completely different playbook than D2C. We've built this channel for some of the industry's biggest names.

  • Brands between $20M–$50M+ ready to scale practitioner acquisition
  • Companies launching new products into the clinical channel
  • Brands with great science but inconsistent practitioner marketing
  • Companies wanting turnkey patient-facing materials practitioners will actually use

Outcomes we're known for

Doubled practitioner acquisition at lower CAC
18% lower practitioner acquisition costs
23% higher practitioner lifetime value
$5M → $60M+ scaling roadmaps
AmerisourceBergen, Fullscript, Cencora placements
Book a Strategy Session
Case Study

Microbiome Labs

Microbiome Labs had excellent products but struggled to convert scientific knowledge into practitioner-friendly marketing that drove consistent sales. We built the engine.

21+
Successful product launches
14
Successful product launches with go-to-market strategy
2×
Conversion rates on practitioner education webinars
↑
Practitioner retention through certification program
How We Work

Three phases, zero guesswork

1

Strategic Discovery & Analysis

We learn your audience, your positioning, your capacity. We audit what's working before proposing a single tactic.

2

Implementation & Activation

We build and launch — email sequences, content, event strategy, lead magnets, campaigns. You review and approve; we execute.

3

Optimization & Scale

We watch the numbers, refine what's working, and build on the wins. Marketing compounds when you stay consistent.

"She understands the nuances of B2HCP marketing like no other agency we've worked with."

— Client, Health Brand
Upsell Health Testimonials
What People Say

From the people who've seen it work

★★★★★
"After working with Allie, our practitioner acquisition costs decreased by 18% [and our] average practitioner lifetime value [increased by 23%]. She understands the nuances of B2HCP marketing like no other agency we've worked with."
Anonymous ClientHealth Brand, B2HCP Channel
★★★★★
"She knows the ins and outs of B2B, B2C, and B2HCP marketing, and you would be hard-pressed to find someone who understands this industry better."
Hannah BrindleyHead of Creative
★★★★★
"As a leader in the functional medicine space, I've worked with many marketing agencies, but none understand the practitioner channel like Allie does."
Industry LeaderFunctional Medicine Space
★★★★★
"Her work ethic was contagious, and she was interested in the problems AND solutions."
Tommy WatsonDesigner & Brand Manager
★★★★★
"After working with Allie, our practitioner acquisition costs decreased by 18% [and our] average practitioner lifetime value [increased by 23%]. She understands the nuances of B2HCP marketing like no other agency we've worked with."
Anonymous ClientHealth Brand, B2HCP Channel
★★★★★
"She knows the ins and outs of B2B, B2C, and B2HCP marketing, and you would be hard-pressed to find someone who understands this industry better."
Hannah BrindleyHead of Creative
★★★★★
"As a leader in the functional medicine space, I've worked with many marketing agencies, but none understand the practitioner channel like Allie does."
Industry LeaderFunctional Medicine Space
★★★★★
"Her work ethic was contagious, and she was interested in the problems AND solutions."
Tommy WatsonDesigner & Brand Manager
Upsell Health CTA Band

It's time to step back while your business steps up

We handle the marketing — so you can get back to what you do best.

Work With Us → We're selective about who we take on. Applications are reviewed within a few business days.
Upsell Health Application
Work With Us

Let's see if we're a fit

We only take on a select number of clients so we can go deep with each one. Tell us about your business and goals — the more detail, the better.

  • We'll review your application within a few business days
  • Good fits get a discovery call to talk goals and approach
  • We'll be honest if we're not the right match
  • We're always on a waitlist — but always seeking alignment
Note: We are always on a waitlist. Applying now puts you in line. Discovery calls are booked on Calendly after review.