Upsell Health

High-Level Marketing for High-Level Healers

Personalized Marketing Strategies for Health Professionals Ready to Grow
with Integrity and Ease

Upsell Health helps wellness entrepreneurs simplify their marketing, attract ideal clients, and create sustainable growth—all while staying true to their purpose and values

Wellness Companies Around The World Put Trust In Us

Why Work With Us?

We help wellness practitioners and health brands grow

At Upsell Health, we are dedicated to helping wellness practitioners and health brands grow with integrity, ease, and impact. Our approach focuses on strategic marketing and business growth, without sacrificing authenticity or values. We understand the pressures of building a practice that attracts the right clients and sustains long-term success. Whether you need help creating marketing strategies, setting up systems, or developing a client-focused brand, we’re here to guide you every step of the way.

Done-for-you retainers, strategic guidance, and execution to help wellness brands scale authentically.

Your signature framework that categorizes wellness practitioners into 15 distinct types across five categories.

DIY marketing tools and resources for practitioners who want to handle their own marketing.

Podcast, community, and wellness ecosystem, with high-vibe courses, tools, affirmations, mantras, and meditations.

We Solve Problems Like...

📉 I need more clients

Your work is powerful, but getting a steady stream of people through the door (or into your programs) feels like an uphill battle. We help you attract and retain clients who align with your mission and values, making your practice a magnet for the right people.

📲 Marketing feels overwhelming

Social media, email, content creation—where do you even start? It all feels like too much. We simplify marketing by creating clear, actionable strategies that fit your business, so you can focus on what you do best.

💰 I’m not making enough money

You love what you do, but your income isn’t reflecting your expertise and effort. Time to change that. We guide you in monetizing your skills and optimizing your business so you earn what you deserve.

⏳ I’m burned out and stretched too thin

You’re overbooked, overworked, and overwhelmed. You need a better system, not more hours in the day. We help you streamline your processes and automate where possible so you can work smarter, not harder.

👀 I feel invisible

You know your work is valuable, but you’re struggling to stand out and attract the right audience—or you’re unsure of your niche. We help you clarify your brand and marketing message so you can be seen and heard by the clients who need you most.

📧 My marketing isn’t running itself

You want email sequences, automations, programs, and content that work without you constantly pushing it forward. We set up efficient systems that keep your marketing working for you, 24/7.

🎯 I don’t know who my ideal clients are

You’re passionate about healing, but defining your avatar and who you actually want to work with feels confusing. We help you pinpoint your ideal clients and create tailored strategies that speak directly to their needs.

🗣️ I need help developing my brand and voice

You spend so much time in clinic or working in your business that you don’t have time to work ON your business. That includes taking time and space to understand your Practitioner Archetype and how it impacts your marketing.

Do you know your Practitioner Archetype?

Take the quiz (it's free!)

Learn which of the 15 Practitioner Archetypes matches your strengths, challenges, motivations, fears, and goals.

Receive targeted templates, social media plans, branding, voice, content suggestions, and so much more that are aligned with YOU as a healer.

Statement of Difference

How are you and your work different?

At Upsell Health, we don’t just provide marketing solutions—we create customized strategies built on empathy, experience, and expertise. What sets us apart is not only our deep understanding of the wellness industry but also my personal journey through chronic illness. Having navigated my own path of healing and personal transformation, I know exactly how it feels to be overwhelmed, confused, and searching for the right answers. This allows me to speak directly to my clients’ pain points, understanding their struggles and connecting with them on a deeply human level—without resorting to traditional sales tactics. I am most of my clients’ ideal avatar, and I’ve lived through a decade of healing myself, so I have the content knowledge along with a Master’s in Writing from California College of the Arts.

Additionally, my experience leading events and marketing at Microbiome Labs and overseeing content strategy as the Head of Content at CellCore BioSciences and Microbe Formulas means I bring a unique, high-level approach to marketing in the health and wellness space. I’ve been behind large-scale marketing strategies, helping to grow brands, manage events, and create content that resonates with both practitioners and clients. This blend of experience in both corporate wellness and personal healing empowers me to craft strategies that are not only effective but also authentic, helping my clients grow their practices without compromising their values.

I help wellness brands and practitioners break free from traditional marketing methods by offering personalized, heart-centered strategies that attract the right clients and increase impact. It’s not about selling—it’s about connecting, sharing stories, and building relationships. We work together to grow your practice in a way that feels aligned, sustainable, and true to your mission.

What promises doES UPSELL HEALTH make to clients?

Transformational Story

What story do you tell to connect yourself with your ideal client?

I know what it’s like to be on the other side of the struggle. Several years ago, I was lost, exhausted, and overwhelmed. I had spent years chasing answers, navigating a health crisis that no one seemed to understand (later to find out it was Lyme (Borrelia, Babesia, Bartonella), heavy metals, and parasites). Despite trying countless treatments and therapies, I was still searching for that elusive solution. At the same time, I was juggling multiple roles in the wellness industry—working long hours, wearing a dozen hats, and feeling like I was doing everything right, but still falling short.

That was when everything changed. I realized that the key wasn’t just about more treatments or more work—it was about alignment.

Through my journey, I gained not only the tools to heal my body but also a deep understanding of how to build a business that aligned with my purpose. That’s why I started Upsell Health—to help wellness professionals who feel overwhelmed, burnt out, or invisible, just like I did, find their way.

Testimonials

See why people LOVE working with us!

Allie is an exceptional leader and a highly skilled content writer, strategist, and project manager. Not does she have one of the strongest work ethics I've seen, but she exudes positivity and encouragement even in the most stressful times. Her "can-do" attitude inspired me to look at the way I approach challenges differently. One of the things I loved most about working with Allie is that she made each team member feel valued, heard, seen, and appreciated. Allie was an absolute joy to work with. With her strong background in marketing, a dedicated work ethic, and in-depth knowledge in the holistic health and wellness field, she will be an invaluable asset to any team.

Brandi Black

Sales Copywriter

I have worked with Allie for years and she is highly regarded for multiple reasons. She creates a space for all colleagues to feel listened to and supported. She consistently meets goals (and exceeds them). You can count on Allie to come up with solutions others may struggle to think of. She knows the ins and outs of B2B, B2C, and B2HCP marketing, and you would be hard-pressed to find someone who knows the functional medicine and supplement industry better. I learned a great deal from Allie and am confident she could increase revenue for businesses big and small in the Nutraceutical and Healthcare industry.

Hannah Brindley

Head of Creative and Design

Allie fostered a team culture like no other boss I've ever had, and truly lead from the front. Her work ethic was contagious, and she was interested in the problems AND solutions that we were coming accross on both a team and company level. She frequently used our intel, and her own research, to find new strategic avenues and then lead us to success. Allie combines experience from many disciplines, and we respected her ability to organize, prioritize, and make sure that the team was executing and delivering high quality in anything that we took on.

Tommy Watson

Designer and Brand Manager

If you're looking for a marketing expert + inspiring leader + amazing human being, Allie is the one. I feel so lucky to have worked closely with her for almost 3 years, and have learned a lifetime of knowledge along the way. Her expertise in marketing is truly inspiring, and her mentorship has been instrumental in my professional growth. I can't speak highly enough of my time with Allie as my manager. She cares deeply about the development and well-being of each individual team member, and works hard to create a positive environment filled with creative energy and collaboration. On top of all of that, Allie is just incredibly hard-working and reliable. I've seen her single-handedly tackle complex projects and work around the clock to ensure success. She won't let you down — and you'll have a good time along the way!

Ada Levine

Social Media Manager

Allie is a force of nature, a great collaborator and an inspiring leader. She is always there to help on projects and help build successful results in her market. She is such a strong marketer who is capable of delivering amazing results through a wide range of tasks from e-commerce, to digital and social campaigns. From hard skills to soft skills, she is a great listener who is using her human side genuinely when working and connecting with people. She is a true asset for any business and I hope we will work again together one day.

Veronique Rufin

Global Brand and
Marketing Manager

Allie is organized and on point. In her supervisory role training and managing a copywriter team, Allie always provides a steady and reassuring hand. Not one to overcontrol, Allie lets her content writers have artistic freedom while ensuring congruence with voice, brand, and mission. She's not a boss who hovers over your shoulder. Yet she's always available and responsive if you need support, counsel, guidance, or even just a compassionate ear to air frustrations and challenges. She encourages teamwork and goes above and beyond to create a friendly and productive team environment. I consider working for Allie a highlight of my career and am unceasingly grateful to have had that opportunity. As down-to-earth and practical as she is forward-thinking and creative, Allie is an invaluable asset to any organization fortunate enough to employ her extensive and substantial talents.

Dana Zimmerman

Lead Writer and Researcher

Allie is a fantastic Marketing Professional. Her ability to strategize and execute marketing plans at a high level and also dive into the day-to-day with social posting or copywriting is unmatched. Allie’s experience with overseeing different areas of marketing enhances her abilities. She is proficient in B2B, B2C, Pharmacy, and B2HCP. Allie also has lead Event Marketing Strategy and implemented new event ideas with success.

Kristen Dedman

Head of Events

Allie was prompt with her content. In addition to quickness, her range was outstanding. She led a team, who mirrored her work ethic/willingness to go above and beyond in her role. She always brought forward-thinking ideas to the table, which were ran with in the company, and resulted in being very successful ideas. I can’t recommend her and her broad scope of skillsets enough! She’s wonderful!

Dylan Hamar

Media Production Manager

Allie is uniquely talented in her marketing expertise and her ability to create highly collaborative, positive, and supportive teams. Those who are fortunate enough to report to Allie all rave about having her as a manger and those (like me) who get to work cross-functionally with Allie equally adore and appreciate all Allie brings to each and every role she inhabits. Allie is a gifted communicator, helps all those she works with understand her goals and vision, and Allie always brings immense value to all she touches!

Alisa Ries

Business Development

Allie is a talented content marketer and leader. She excels in a wide range of areas: creative and strategic thinking, editing, marketing, project management, research, and writing. If you want something done fast, professionally, and with excellence, Allie is always a great person to turn to. Her experience and knowledge in the content industry and functional medicine speak for themselves. Overall, Allie is an incredible asset to any project or team. I can't recommend her enough!

Mackenzie Hendricks

Director of Content

I’ve had the privilege of working with Allie at two different companies in the supplement industry. In both instances, she consistently proved herself to be a great leader and manager with the insight and timing to make great business decisions. As a marketing expert, she is creative and knowledgeable, and regularly shows she is a great employee who actually generates revenue. If you want your company to grow then she is who you want. As a manager she balanced her time and attention incredibly well throughout her teams. She goes above and beyond to create career opportunities for those she manages. My time under her was fulfilling and I miss working with her. If you're in a position to make big moves for your company, go with Allie. You won’t go wrong.

Jed Davis

Marketing Strategist and Content Creator

Allie is remarkable! She approaches her work with a balanced blend of serenity and enthusiasm. As a leader, she empowers her team, encouraging them to think creatively and explore innovative solutions for all aspects of marketing, regardless of the challenge or goal at hand. Working together is a delight, because she possesses a wealth of wisdom that runs deep, and she consistently brings innovative approaches to the table. Her creativity, excellent organizational and project management skills, and dedication to fostering a positive work culture serve as the winds behind the sails for our entire organization.