Founder, Upsell Health
www.upsellhealth.com
As a trusted voice in health practitioner marketing and business development,
I’ve had the privilege of sharing insights across various platforms, podcasts, and stages. My expertise in helping health professionals grow their practices through ethical marketing strategies has led to invitations from industry leaders and established platforms.
After my personal healing journey, I can speak to patients too about my Brain Healing Blueprint or other topics! These speaking engagements allow me to share proven strategies that bridge the gap between cutting-edge health solutions and the patients who need them most.
Allie Chandler is the founder of Upsell Health, where she helps functional medicine practitioners and supplement companies grow through heart-centered marketing strategies. With 11+ years scaling wellness brands to $60-100M, she brings both corporate expertise and personal healing insights to create marketing that actually works—and feels good doing it.
Allie Chandler, founder of Upsell Health, specializes in marketing for functional medicine practitioners and wellness brands who are ready to grow without burning out. After her own health journey took her from bedbound with chronic Lyme to building a thriving business, she discovered her passion for helping practitioners share their healing gifts with the world.
With over 11 years in the industry, Allie has held leadership positions at CellCore Biosciences, Microbiome Labs, and Novozymes OneHealth. She’s helped scale supplement companies to $60-100M in revenue, launched 21+ products, and generated $1.3M/month in Amazon sales.
With a Master’s in Writing from California College of the Arts and certification as a Lyme Specialist, Allie creates marketing that bridges science and storytelling. Her Practitioner Archetype Framework and Wellness Marketing Playbook help practitioners attract the right clients while staying true to their values.
Allie Chandler is the founder of Upsell Health, where she helps functional medicine practitioners and wellness brands scale to $2-10M+ through marketing that feels as natural as the healing they provide. Her approach? Data-driven strategies delivered with heart, creating connections that convert without feeling salesy.
Allie’s path into wellness marketing began in the most unexpected way. In 2013, while teaching high school creative writing, she took what was supposed to be a liberating trip to Europe. Instead, she found herself mysteriously ill in Amsterdam, beginning an eight-year journey through chronic Lyme disease, mold toxicity, and the frustrating world of “everything looks normal” test results. Those years of being bedbound, losing 35 pounds in two months, and navigating complex health protocols taught her exactly what patients are looking for—and how to help practitioners reach them.
This personal experience, combined with her Master’s in Writing from California College of the Arts, gave her a unique perspective on wellness marketing. She understood both the science and the human story behind it.
Her career includes leadership roles at some of the biggest names in functional medicine:
Under her guidance, these companies achieved incredible growth—scaling to $60-100M in annual revenue, generating $1.3M/month in Amazon sales, and successfully launching 21+ products. She’s also produced 14 health summits, launched 13 online courses, and developed marketing strategies for practitioners like Dr. Jay Davidson, Dr. Jaban Moore, Sinclair Kennally, and Shivan Sarna.
Today, through Upsell Health, Allie offers her Practitioner Archetype Framework and done-for-you marketing services, helping healers build practices that thrive—without sacrificing their health or authenticity in the process.
Need something quick and on-the-go?
Brands I’ve Worked With
1.
How to scale your practice from $2M to $10M+ without losing your soul
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Find your authentic marketing style and attract aligned clients naturally
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Transform from overwhelmed practitioner to thriving wellness empire owner
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Your complete system for practice growth
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Why traditional summits are dying and what’s working now
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System Revolutionary framework for perfect practitioner-patient alignment
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B2B strategies that built $60-100M companies
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Turning your health crisis into your mission
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Marketing insights from neuroscience and nervous system healing
BRAIN HEALING BLUEPRINT AND PRACTITIONER ARCHETYPES
I shared my personal experience with BrainTap technology and how it influenced the development of my Brain Healing Blueprint methodology. During this conversation, I explored how practitioners can identify their unique Practitioner Archetype to align their marketing and clinical approaches for greater authenticity and impact. This discussion revealed how understanding your natural strengths creates more powerful patient connections.
PERSONAL HEALING TO BUSINESS SUCCESS
In this deeply personal session, I opened up about my transformative Lyme disease journey that left me bedbound at age 26. I shared the insights gained through my healing process and how these experiences ultimately led me into the health and wellness field. I love being able to connect my personal journey with my professional mission to help practitioners reach patients facing similar health challenges.
During this tactical session, I provided a comprehensive breakdown of marketing assets for effective cleanse programs, with specific focus on the OmniCleanse protocol. Practitioners learned how to elevate their practice offerings through strategic use of social media content, email sequences, and group cleansing programs. The presentation offered ready-to-implement strategies for turning standard protocols into practice-building opportunities.
HOW MASTERCLASS FUNNELS CAN SCALE YOUR PRACTICE AND REVENUE
This training focused on building sustainable online presence and passive income streams for health practitioners. I taught specific strategies for developing masterclasses that convert, tracking both leading and lagging metrics for business growth, and implementing effective upsell and downsell sequences. Attendees walked away with a roadmap for diversifying their revenue beyond one-on-one consultations.
CONNECTING SYMPTOMS TO SOLUTIONS
In collaboration with microbiologist Kiran Krishnan, I facilitated a discussion on “How to Stop Chasing Symptoms and Start Healing” that highlighted his Build Your Resilient Gut course. Our session included an in-depth Q&A that addressed practitioner questions about communicating complex microbiome concepts to patients in ways that inspire action and commitment to treatment protocols.
HEALING JOURNEY AND ALIGNED MARKETING
In collaboration with microbiologist Kiran Krishnan, I facilitated a discussion on “How to Stop Chasing Symptoms and Start Healing” that highlighted his Build Your Resilient Gut course. Our session included an in-depth Q&A that addressed practitioner questions about communicating complex microbiome concepts to patients in ways that inspire action and commitment to treatment protocols.
Did you know we have a podcast?
BrainFitness Podcast with BrainTap
I shared my personal experience with BrainTap technology and how it influenced the development of my Brain Healing Blueprint methodology. During this conversation, I explored how practitioners can identify their unique Practitioner Archetype to align their marketing and clinical approaches for greater authenticity and impact. This discussion revealed how understanding your natural strengths creates more powerful patient connections.
Integrative Lyme Solutions with Dr. Karlfeldt
In this deeply personal session, I opened up about my transformative Lyme disease journey that left me bedbound at age 26. I shared the insights gained through my healing process and how these experiences ultimately led me into the health and wellness field. I love being able to connect my personal journey with my professional mission to help practitioners reach patients facing similar health challenges.
DesBio’s Marketing Power Hour
During this tactical session, I provided a comprehensive breakdown of marketing assets for effective cleanse programs, with specific focus on the OmniCleanse protocol. Practitioners learned how to elevate their practice offerings through strategic use of social media content, email sequences, and group cleansing programs. The presentation offered ready-to-implement strategies for turning standard protocols into practice-building opportunities.
Health Experts Alliance Marketing Training
This training focused on building sustainable online presence and passive income streams for health practitioners. I taught specific strategies for developing masterclasses that convert, tracking both leading and lagging metrics for business growth, and implementing effective upsell and downsell sequences. Attendees walked away with a roadmap for diversifying their revenue beyond one-on-one consultations.
Kiran Krishnan’s Microbiome Marketing Webinar
In collaboration with microbiologist Kiran Krishnan, I facilitated a discussion on "How to Stop Chasing Symptoms and Start Healing" that highlighted his Build Your Resilient Gut course. Our session included an in-depth Q&A that addressed practitioner questions about communicating complex microbiome concepts to patients in ways that inspire action and commitment to treatment protocols.
What Happens in Vagus with Dr. Stephanie Canestraro
In collaboration with microbiologist Kiran Krishnan, I facilitated a discussion on "How to Stop Chasing Symptoms and Start Healing" that highlighted his Build Your Resilient Gut course. Our session included an in-depth Q&A that addressed practitioner questions about communicating complex microbiome concepts to patients in ways that inspire action and commitment to treatment protocols.
Did you know we have a podcast?
PODCAST HOST
Magnetic in Medicine Podcast
I host the Magnetic in Medicine podcast, where I interview carefully curated practitioners and wellness brands to share their expertise, personal journeys, and innovative approaches to healing. This platform serves dual purposes:
Summit Leadership
Strategy, Copy, and Affiliate Management
… and more!
My 8-year healing journey gives me something unique—I actually understand what your patients are going through. I’ve been the person desperately searching for answers, spending thousands on treatments, and hearing “everything looks normal” while feeling like death. From pain to purpose. I can’t wait to elevate your practice with you!
I’ve built relationships with 1300+ health and wellness speakers over the years. When you work with me, you’re not just getting marketing help—you’re tapping into an entire ecosystem of practitioners, brands, and opportunities.
I’ve sat in the C-suite of major supplement companies and helped them scale to $60-100M. But I’ve also been the desperate patient searching for help at 3am. This dual perspective means I can bridge the gap between what companies need and what practitioners (and their patients) actually want.
Speaking Capabilities
I speak to diverse audiences with tailored messaging:
For Podcast Recordings
My Interview Style
I believe in keeping things conversational and real—no corporate jargon or scripted responses. I’ll always give your audience practical takeaways they can implement immediately. I love all the “woo” things like affirmations and manifestation and limbic system retraining. And yes, I might get a little emotional when talking about my health journey or the practitioners who saved my life.
Happy to create exclusive discounts on:
For Speaking & Media Inquiries: Email upsellhealth@gmail.com
Response Time: Please allow 48 hours
(I promise I’m not ignoring you—just helping practitioners build their empires)
Find me online!
For Speaking & Media Inquiries: Email: upsellhealth@gmail.com
Response Time: Please allow 48 hours
(I promise I’m not ignoring you—just helping practitioners build their empires)
Find me online!
Website
Facebook
Media Kit
“Allie is remarkable! She approaches her work with a balanced blend of serenity and enthusiasm. As a leader, she empowers her team, encouraging them to think creatively and explore innovative solutions for all aspects of marketing. Her creativity, excellent organizational and project management skills, and dedication to fostering a positive work culture serve as the winds behind the sails for our entire organization.”
– Sheena Conboy, Consumer Insights & Market Research
“Allie is a force of nature, a great collaborator and an inspiring leader. She is such a strong marketer who is capable of delivering amazing results through a wide range of tasks from e-commerce, to digital and social campaigns. From hard skills to soft skills, she is a great listener who is using her human side genuinely when working and connecting with people. She is a true asset for any business.”
– Veronique Rufin, Global Brand and Marketing Manager
“If you’re looking for a marketing expert + inspiring leader + amazing human being, Allie is the one. Her expertise in marketing is truly inspiring, and her mentorship has been instrumental in my professional growth. She cares deeply about the development and well-being of each individual team member, and works hard to create a positive environment filled with creative energy and collaboration.”
– Ada Levine, Social Media Manager
“Allie combines experience from many disciplines, and we respected her ability to organize, prioritize, and make sure that the team was executing and delivering high quality in anything that we took on. Her work ethic was contagious, and she was interested in the problems AND solutions.”
– Tommy Watson, Designer and Brand Manager
I have worked with Allie for years and she is highly regarded for multiple reasons. She creates a space for all colleagues to feel listened to and supported. She consistently meets goals (and exceeds them). She knows the ins and outs of B2B, B2C, and B2HCP marketing, and you would be hard-pressed to find someone who knows the functional medicine and supplement industry better. I learned a great deal from Allie and am confident she could increase revenue for businesses big and small in the Nutraceutical and Healthcare industry.
– Hannah Brindley, Head of Creative
