SUPPLEMENT COMPANIES – Upsell Health

Scale Your Supplement Company

TRANSFORM YOUR SUPPLEMENT SALES WITH PRACTITIONER-FOCUSED MARKETING

Strategic Marketing for Supplement Companies Ready to Scale

You’ve created exceptional products backed by science.

Now it’s time to get them into more practitioners’ hands—and their patients’ protocols.

FRUSTRATED WITH YOUR CURRENT PRACTITIONER MARKETING?

📉 Stagnant B2HCP sales despite having superior formulations?
💼 Reps aren't hitting targets with healthcare practitioners?
📚 Training materials going unused because they're too complex or clinical?
🔄 Low reorder rates from practitioners who initially showed interest?
📊 Difficulty measuring ROI on practitioner marketing efforts?
📱 Digital marketing feels disconnected from your in-person sales approach?
💰 Investing in trade shows with minimal conversion to long-term customers?
🏥 Practitioners aren't effectively selling your products to their patients?

WHAT IF YOU COULD...

🚀 Double practitioner acquisition with targeted marketing that speaks their language
📈 Increase Average Order Value by creating irresistible practitioner bundles and kits
🔄 Boost reorder rates through strategic education and practitioner success systems
💻 Create turnkey marketing materials VIP practitioners and accounts actually use with their patients
🎯 Run practitioner masterclasses that generate immediate sales and long-term loyalty
✨ Position your brand as a thought leader that practitioners recommend with confidence
📣 Build practitioner champions who become vocal advocates for your brand
💎 Develop high-ticket practitioner programs that increase lifetime customer value

After working with Allie, our practitioner acquisition costs decreased by 18% while our average practitioner lifetime value increased by 23%. She understands the nuances of B2HCP marketing like no other agency we've worked with

WHY SUPPLEMENT COMPANIES PARTNER WITH UPSELL HEALTH

Insider Experience with Multi-Million Dollar Supplement Brands

I’m Allie Chandler, and I’ve led marketing, content, and growth strategies for some of the biggest names in the functional medicine supplement space, including:

Microbiome Labs

As Senior Director of Marketing and Events, I led the entire company's rebrand, managed product launches, and helped scale their practitioner sales channel to new heights.

CellCore Biosciences & Microbe Formulas

As Director of Content and Education, I built these brands from the ground up through strategic marketing, practitioner education programs, and high-converting sales funnels.

Novozymes OneHealth

As both Head of B2B Marketing and Private Label, then Head of Trade and Consumer Marketing, I oversaw B2B and practitioner channel marketing, developing strategies that increased distributor partnerships and practitioner adoption.

This isn’t theoretical knowledge—it’s battle-tested experience scaling supplement companies from $5M to $60-100M in annual revenue.

I Speak Both Languages: Science & Sales

The supplement industry has a unique challenge: bridging rigorous science with effective sales strategies. With my background in both worlds, I create marketing that:

Respects the science while making it accessible and actionable
Honors practitioner priorities while driving business results
Delivers compliant messaging that still converts
Educates practitioners in ways that naturally lead to sales
Creates patient-ready materials practitioners actually use

Results That Matter to Your Bottom Line

My marketing strategies have helped supplement companies achieve:

$1.3M/month in Amazon sales within just two years
14 successful product launches with comprehensive go-to-market strategies
Doubled conversion rates on practitioner education webinars
Increased practitioner engagement through strategic summit sponsorships
Enhanced B2B partnerships leading to expanded distribution channels

HOW WE TRANSFORM YOUR PRACTITIONER MARKETING

Practitioner persona development to target the right HCPs
Competitive positioning that highlights your unique advantages
Channel-specific strategies for in-person, digital, and hybrid approaches
Educational content mapping that builds trust while driving sales
Practitioner journey optimization from awareness to advocacy

Practitioner guides & protocols that incorporate your products
Educational webinars & masterclasses that generate immediate sales
Clinical case studies showcasing real-world results
Implementation toolkits that make it easy to start recommending your products
Patient-education materials practitioners can use immediately

White-label presentations practitioners can deliver to their patients
Custom email sequences and swipe copy practitioners can send to their lists
Social media content practitioners can share with their followers
Patient handouts & visuals that explain your products' benefits
Conversion tools that increase patient compliance and reorders

Practitioner certification programs that increase commitment and sales
Exclusive practitioner membership models that incentivize larger orders
Tiered loyalty systems that reward consistent purchasing
Affiliate & referral structures that leverage practitioner networks
Ambassador programs that create vocal champions for your brand

Pre-show nurture campaigns that build anticipation and booth traffic
At-event conversion strategies that turn conversations into sales
Post-show follow-up systems that capture ROI others miss
VIP practitioner experiences that cement relationships
Content capture strategies that extend your event investment

WHO WE WORK WITH

Upsell Health partners with supplement companies that:

Generate $20-50M+ in annual revenue and are ready to scale further
Focus on functional medicine, integrative health, or natural products
Sell primarily through healthcare practitioners (B2HCP model), but it’s totally fine if you’re dabbling in B2C or private label
Have science-backed formulations with genuine clinical applications
Are committed to practitioner education as a core business strateg

We’ve helped brands across multiple categories:

Microbiome & gut health supplements
Immune support formulations
Detoxification & cleansing protocols
Hormone & metabolic support
Neurological & cognitive products
Specialty functional ingredients

THE PROCESS: HOW WE WORK TOGETHER

PHASE 1

Strategic Discovery & Analysis

Comprehensive audit of current practitioner marketing
Competitive landscape analysis
Practitioner interview insights
Opportunity identification
Strategy development presentation

PHASE 2

Implementation & Activation

Creation of practitioner marketing assets
Development of educational content
Design of practitioner programs
Launch of patient-facing materials
Activation of sales acceleration initiatives

PHASE 3

Optimization & Scale

Performance analysis and optimization
A/B testing and refinement
Expansion to additional practitioner segments
Development of advanced programs
Long-term growth strategy implementation

CASE STUDY: MICROBIOME LABS

The Challenge:

Microbiome Labs had excellent products but struggled to convert scientific knowledge into practitioner-friendly marketing that drove consistent sales. Education webinars weren’t translating to orders, and practitioner materials were underutilized.

The Solution:

We developed a complete practitioner marketing ecosystem including:

Redesigned educational webinars with clear calls-to-action
Practitioner certification program that increased commitment
Patient-ready presentation materials practitioners could use immediately
Step-by-step protocol guides that incorporated products strategically
Trade show strategy that maximized ROI from in-person events

The Results:

Increase in average practitioner order value
Amazon sales grew to $1.3M/month in just two years
Practitioner retention increased
Trade show ROI improved

READY TO TRANSFORM YOUR PRACTITIONER MARKETING?

Your supplements deserve to be in more protocols. Your science deserves better marketing. Your practitioners deserve better support. Let’s make it happen together.

LET'S TALK STRATEGY

Book a complimentary 30-minute strategy session to explore how we can help accelerate your practitioner channel growth.

During this call, we’ll:

Hear about your business, revenue, and goals
Identify your biggest practitioner marketing opportunities
Pinpoint current challenges holding back your growth
Explore potential strategies to increase practitioner sales
Determine if we're the right fit to help you scale

As a leader in the functional medicine space, I've worked with many marketing agencies, but none understand the practitioner channel like Allie does. She speaks the language of both science and marketing, creating strategies that resonate with practitioners while driving real business results.

ABOUT

ALLIE CHANDLER

Allie Chandler is the founder of Upsell Health and a recognized expert in functional medicine marketing. With over a decade of experience leading marketing for some of the most successful supplement brands in the industry, Allie brings a unique blend of scientific understanding and marketing expertise.

Having personally navigated a challenging health journey with Lyme disease, mold toxicity, and autoimmune issues, Allie understands the patient perspective and what drives them to seek functional medicine solutions.

Her experience includes:

Head of Marketing and Events at Microbiome Labs
Director of Content and Education for CellCore Biosciences and Microbe Formulas
Head of Consumer and Trade Marketing at Novonesis
Head of B2B and Private Label at Novozymes OneHealth
Growth strategy and content execution for large practices and clinics, like Dr. Jaban Moore, Shivan Sarna, Sinclair Kennally, Dr. Michael Karlfeldt, The Vagus Clinic, Dr. Josh Helman
Marketing strategy and VIP/affiliate partnerships for large companies like DesBio Homeopathics, nuBioAge, I am Biome, and Rebel Health
Dozens of successful product launches
Multiple 7-figure marketing campaigns
Extensive trade show and event strategy experience
Deep understanding of practitioner needs and motivations

This combination of corporate supplement marketing leadership and personal health experience creates a uniquely qualified perspective on how to market effectively to healthcare practitioners.

READY TO SCALE YOUR PRACTITIONER CHANNEL?

Take the first step toward transforming your practitioner marketing and increasing your supplement sales.