The Wellness Marketing Playbook

The Wellness Marketing
Playbook

Transform Your Practice, Reach Your People

Why Listen to Me? Here’s Why

You’re here because you’re exhausted from doing it all—seeing patients, managing a practice, and somehow trying to be your own marketing team. You’re asking yourself, “How can I grow my business without burning out?”

I like that you’re skeptical. It tells me you’ve seen a lot of fluff and “hacks” that overpromise and underdeliver. We’re going to get along just fine.

Here’s why I’m the person to guide you:

I’ve built marketing strategies for brands like Microbiome Labs, CellCore Biosciences, and Novozymes One Health—scaling some of them to $60-$100 million in annual revenue.
I’ve created lead magnets, email funnels, and online courses for root-cause practitioners and wellness brands who were just like you—overwhelmed and ready to take things off their plate.
I’ve hosted 14 summits, launched 13 online courses, and written thousands of emails that turned leads into loyal clients.
Most importantly, I understand your audience—because I’ve been where they are. My own health journey (Lyme, mold toxicity, POTS, and more) taught me exactly what frustrated patients are looking for and how to reach them authentically.

I’m here to help you grow your business in a way that aligns with your values, feels authentic, and—most importantly—works.

Let’s start with some truth: marketing your wellness practice isn’t easy

You Can’t Do It All—And That’s Okay

Building an email list, creating content, designing lead magnets, scheduling social media, managing automations, analyzing data—it’s enough to make anyone feel overwhelmed. And if you’ve ever felt like you’re falling behind because you don’t have time to master it all, let me tell you something:

You’re not alone.

We can help you figure out where to pour into first.

Marketing isn’t about being perfect or doing everything.

It’s about focusing on the right things—the strategies that build trust, create connection, and bring the right people into your world.

The good news? You can do this. The better news? You don’t have to do it alone.

Hi, I’m Allie Chandler, founder of Upsell Health

Over the last decade, I’ve worked with some of the biggest names in the functional medicine and wellness space—brands like Microbiome Labs, CellCore Biosciences, and Novozymes One Health—helping them scale to $60-100M in annual revenue. I’ve also worked with practitioners like Dr. Jay Davidson and Dr. Jaban Moore to grow their practices into thriving businesses.

But here’s the thing: I didn’t start out in marketing. My journey began with my own health crisis—Lyme disease, mold toxicity, and years of feeling abandoned by conventional medicine. I learned the hard way that healing requires more than a prescription. It requires resilience, trust, and finding people who actually care.

That’s what I want your marketing to feel like. Not pushy. Not salesy. But like a conversation that says, “I see you. I get it. Let’s work together.”

This playbook is designed to give you the clarity, tools, and strategies you need to market your wellness practice effectively—without losing your sanity.

This playbook is your guide to cutting through the noise, creating impactful marketing, and finally reclaiming your time.

But first, you’ll need to take our marketing assessment to learn which type of marketing you need to focus on first.

Let’s do this.

Here are some insights you’ll learn in our Wellness Marketing Playbook

It’s about focusing on the right things—the strategies that build trust, create connection, and bring the right people into your world.

The good news? You can do this. The better news? You don’t have to do it alone.

Sales Funnels – Build a step-by-step path that guides potential clients from interest to purchase.
Niche Definition – Clarify your expertise and make your brand instantly recognizable.
Your First eBook – Create a downloadable guide to position yourself as an expert and grow your email list.
Transition to Virtual – Shift your practice online with a website that converts and supports your new business model.
Lead Magnets – Offer high-value free content to attract and nurture leads.
Avatar Development – Define your ideal client so your website speaks directly to their needs.
Metrics & Analytics – Track website performance to optimize conversions and user experience.

Blogs – Establish authority with high-value articles tailored to your audience’s pain points.
Splintering Content – Repurpose long-form content into smaller, shareable pieces for multiple platforms.
Masterclasses – Host high-impact trainings that build trust and generate leads.
Podcasting – Use long-form audio content to educate, connect, and expand your reach.
Summits – Leverage collaborations with other experts to grow your audience.
Collaboration – Partner with brands, practitioners, and influencers to maximize visibility.
Courses – Create scalable, evergreen digital products that establish you as a leader in your field.

Objections Handling – Overcome hesitations with strategic email campaigns that build
Automations & AI – Set up automated email sequences to nurture leads and increase conversions.
Storytelling in Emails – Use personal stories to engage, inspire, and build deep connections.
Personalized Segmentation – Send targeted emails based on user behavior and interests.
Email Analytics & Optimization – Track open rates, click-through rates, and conversions to improve engagement.
Lead Nurturing Sequences – Guide potential clients through an intentional email journey toward working with you.
First Course Checklist – Use email to launch and sell your first course with a structured plan.

Social Media Strategy – Identify the right platforms and content formats for your audience.
AI & ChatGPT – Use AI tools to streamline content creation while maintaining authenticity.
Facebook Groups – Build an engaged community that fosters connection and trust.
Productivity & Time Management – Streamline your social media process to prevent burnout.
Affiliates & Partnerships – Leverage your network and promote trusted products for additional revenue.
Supplements & Monetization – Integrate product recommendations naturally into your content strategy.
Metrics & Performance Tracking – Analyze what’s working, refine your strategy, and maximize growth.